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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the local availability of Ray-Ban Meta Gen 3, priced from INR 44,300, and previews audio glasses and a future Muse AI feature; the company has not provided launch dates for those upcoming products.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the appointment with the local availability of Ray-Ban Meta Gen 3 glasses and previews of upcoming audio and AI features. The announcement gives the companies a prominent local face for their eyewear and wearable technology, while putting a new model on sale at prices starting at INR 44,300.
Meta said Singh has worked with the company on multiple collaborations over the years. The company described this appointment as a new chapter for Ray-Ban in India, connecting the eyewear brand’s identity with Meta’s AI technology. Singh said he related to Ray-Ban’s emphasis on individuality and called the partnership a natural fit. Those descriptions are the companies’ and ambassador’s framing of the collaboration; the announcement did not disclose the commercial terms or duration of the deal.
Ray-Ban Meta Gen 3 is available in India through meta.com, in.rayban.com, and consumer electronics, optical and eyewear retailers, according to Meta. The company lists 27 colour and lens combinations across Aviator, Zena and Wayfarer styles, with a limited-edition vintage-inspired Aviator marking the frame’s 90th anniversary. Meta says the revised design is slimmer, has longer battery life and includes a customizable action button for quick access to Meta AI.
Meta lists up to nine hours of battery life, a 12-megapixel camera and 3K Ultra HD video recording. The company also says a six-microphone array cuts more than 90% of background noise. These are manufacturer specifications, not independent test results supplied with the announcement. The glasses include an LED indicator intended to alert people nearby when photos or video are being taken, Meta said.
A Local Face for AI Eyewear
The appointment ties a well-known Indian actor to a product category that combines fashionable eyewear with cameras, audio and AI tools. For Ray-Ban and Meta, the move gives their India marketing a locally prominent ambassador as they expand the range of smart glasses available in the country. It also makes the product pitch less about a standalone technology device and more about wearing familiar eyewear with connected features.
For shoppers, the more immediate development is the Gen 3 retail launch and its starting price. The listed specifications indicate changes to fit, battery life, sound capture and video capability compared with the prior generation, though the announcement does not establish how the glasses perform in independent testing or how buyers will respond. The coming audio model and Muse feature point to a broader product direction, but neither was presented with a firm India release date.
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From Partnership to Product Launch
Meta’s announcement links Singh’s appointment to several product updates rather than presenting it as a standalone celebrity endorsement. The company says Ray-Ban Meta glasses are intended for activities such as listening to music and podcasts, hands-free calls and accessing Meta AI. It also says software updates will add features over time. The announcement does not specify a schedule for those updates in India.
The new Gen 3 range adds the Zena cat-eye style alongside Aviator and Wayfarer options, as well as a limited-edition Aviator tied to the frame’s 90th anniversary. Meta says the model can run for up to one hour longer than Gen 2, based on its stated nine-hour maximum for Gen 3. This is a company comparison of stated maximum battery life; real-world performance may vary, and the announcement provides no testing methodology.
Meta also previewed Ray-Ban Meta Audio glasses, which it says weigh 43 grams and offer up to 12 hours of use, with up to 48 additional hours from the included charging case. The planned Muse feature is described as an assistant that can respond to what the wearer is looking at, such as a product or a list. Meta said Muse is coming to its AI glasses in the coming months, without specifying availability by country.
“Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.”
— Ranveer Singh, in a statement included in Meta’s announcement
Deal Terms and Rollout Details
The announcement does not state the financial terms, length or specific duties of Singh’s ambassador agreement, or whether his role will include particular campaigns or appearances. Meta also did not provide independent verification of the product’s performance claims, including battery life, noise reduction and camera output.
Although Gen 3 is listed as available in India, the announcement does not provide retailer-by-retailer stock information or clarify whether every listed style and lens combination is immediately in stock. The company has not supplied release dates or Indian prices for the upcoming Audio glasses. It also has not specified exactly when Muse will arrive in India, which languages it will support, or which features will be available at launch.
Meta’s description of the glasses’ LED indicator explains its intended notice when recording, but the announcement does not detail how the indicator works in every recording mode or address wider questions about privacy and use in public spaces. Those points may matter to prospective buyers and people around them.
Availability and Features to Watch
Consumers in India can check Meta’s and Ray-Ban’s websites and listed retail channels for Gen 3 availability and current pricing, which starts at INR 44,300. Product availability may differ by retailer and configuration; Meta’s announcement does not provide a full stock list.
The next developments to watch are the arrival of Ray-Ban Meta Audio glasses and the rollout of Muse. Meta says the audio model is coming soon and Muse is planned for AI glasses in the coming months, but has not named dates for either in India. Further details on local pricing, supported features and software availability will be needed before buyers can compare those products with Gen 3.
Key Questions
What did Meta announce about Ranveer Singh?
Meta named Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The company said he has had multiple collaborations with Meta over the years.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta says prices start at INR 44,300. The announcement does not give prices for every frame and lens configuration.
Where can people buy the Gen 3 glasses?
Meta lists meta.com, in.rayban.com, consumer electronics retailers, and leading optical and eyewear retailers in India as sales channels.
When will Ray-Ban Meta Audio and Muse be available in India?
Meta described the Audio glasses as coming soon and said Muse will reach its AI glasses in the coming months. It did not announce specific India release dates for either.
What are the main Gen 3 features announced?
Meta lists up to nine hours of battery life, a 12-megapixel camera, 3K Ultra HD video recording, a customizable action button and three styles: Aviator, Zena and Wayfarer. These specifications come from the company.
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